Adi Ben
Director of Growth · Sapiens
Product Guide
Key takeaways
- 5:57Influ2 V2 layers four new capabilities on the core person-based ad engine: cohort builder for CRM-driven audiences, individualized buyer journeys, contact-level sales priority signals, and revenue reporting tied to pipeline.
- 9:45Prospects who click on ads typically respond twice as well to sales outreach, because reps know both who to call and what to say based on which ads each contact engaged with.
- 16:51Per a SalesLoft study Joe McNeill cites, single-media prospecting yields about a 5% response rate; adding a second media type doubles it and a third triples it — person-based ads add another media type at scale.
- 8:43The Journeys feature changes ads per prospect as they advance, using automation triggers like ad clicks or view time, so content matches each buyer's stage without manual campaign management.
- 29:12Ledgy treats ABM as a pipeline channel, and with Influ2 V2's automated sequences it became one of the company's top three channels for pipeline generation.
Questions Adi Ben answered
Sapiens uses V2 to drive qualified pipeline by advertising to key decision makers and influencers within target enterprise accounts, tailoring the story to a broad and diverse buying committee of different personas.
Mainly for the Journey Constructor: instead of guessing at awareness levels with generic funnels, they can build an awareness and consideration journey for each prospect individually, telling complex messages pillar by pillar from the ad stage.
Confidence and effectiveness of ad campaigns — before Influ2 they couldn't tell if an individual was even reached or showed interest. V2 also prioritizes prospects for sales based on signals, embedding sales priorities in Salesforce so reps close cycles faster.