Case Study
Hear customers explain what they changed, how they ran the program and what it returned.
12 videos
Case Study
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Key takeaways
- 22:38StarTree's person-based program delivered 200,000+ impressions, over 1,000 clicks and 600+ ICP individuals engaging on site, driving a 3x+ increase in conversion rates for new opportunities versus cold outbound.
- 23:41Persefoni 3x'd its prospect-to-opportunity conversion rate and, through an ICP exercise with sales, expanded its targetable audience about 40% — from roughly one contact per account to three or four.
- 19:34Contact-level engagement signals — Slack alerts built via HubSpot at Persefoni and Salesforce dashboards at StarTree — tell reps exactly who clicked which ad, so they can send personalized prospecting emails tied to that content.
Customer Case Studies
See how teams across software, consulting, cybersecurity, retail technology and other markets used person-based programs to create pipeline and revenue.
