Product Guide

See how Influ2 features work and how they fit into day-to-day sales and marketing execution.

7 videos

1:26
Product Guide

Product Releases & Guides

Explore product overviews, launches, cohort design, alignment reporting and contact-level orchestration.

1:26
Influ2: Contact-Level GTM Orchestration

Influ2 ships contact-level GTM orchestration: next steps trigger on individual buyer behavior, not account scores.

Product Guide
1:38
Influ2: How it works

Product explainer: Influ2 targets named buyers with ads, tracks contact-level intent, and ties engagement to revenue.

Product Guide
54:04
The New ABM Intent: Key Buyer Signals Are Now Contact-Level

Influ2 launches Audience Scope contact-level intent signals — plus KD's KPICC framework for turning them into pipeline.

Product Guide
28:10
Building Smarter Audiences with Cohort Designer | Sacha Gauthier from Paddle

Paddle's Sacha Gauthier shows how his team builds dynamic, hyper-targeted cohorts in Influ2 instead of static CRM lists

Product Guide
39:35
Winning Together: How Aligned Sales and Marketing Teams Close More Deals

Influ2 study of 100+ companies: only 11% are fully sales-marketing aligned — and they see an 87% conversion boost.

Product Guide
32:00
Introducing Influ2 V2: Product Launch Event

Influ2 unveils V2 — from person-based ads to a revenue marketing platform — with customer stories from ESW, Sapiens and Ledgy.

Product Guide
6:32
Influ2 Intro to Person-Based Marketing

Toby Pannell explains person-based marketing: serving ads to named contacts and scoring their engagement for sales.

Product Guide
Capabilities
Cohort DesignerContact-Level AdvertisingBuyer JourneysSales PrioritiesRevenue ReportingAudience ScopeNewSignal CenterNewOmnichannel OrchestrationNewCross-Platform Context SyncNewSales and Marketing Alignment Dashboard
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