Reach named buyers, act on what each person cares about, coordinate the next step across channels, and connect that activity to pipeline and revenue.

1. 1

   The problem it solvesAccount-level intent cannot tell sales who showed interest, what that person cares about or when to act.

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   The solution

   Audience Scope surfaces the named person behind search, third-party content, social and ad signals, including searches that end at an AI summary instead of a click.1

   Influ2 also introduced website-visitor identification in beta, with signal quality prioritized over volume.2

   A Forrester principal analyst says account-level intent is too broad to identify who to contact, while contact-level intent makes the signal actionable in the context of the buying group.3

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   See it

   

   If a target reads a relevant article on a third-party site without visiting your website, Audience Scope records the named person, the site and the topic. Watch at24:37

For:Revenue & Marketing ExecutivesABM & Demand Generation PractitionersSales & Revenue Leaders

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   The problem it solvesRaw alerts and isolated scores leave reps to interpret signals and hunt for context across tools.

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   The solution

   Signal Center orders contact-level signals as they occur and adds AI summaries of what each signal means.1

   It groups contacts by buying group while retaining the individual's keyword, content source, signal history, company context, LinkedIn profile and CRM outreach.1

   The later context-sync release adds HubSpot activity such as webinar attendance, form submissions, webpage views and email clicks to that unified buyer view.2

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   See it

   

   When a buyer searches for 6sense, the feed displays the keyword, an AI-written topic summary, related buying-group members and recent CRM outreach. Watch at29:44

For:Revenue & Marketing ExecutivesABM & Demand Generation PractitionersSales & Revenue Leaders

1. 1

   The problem it solvesAccount roll-ups bury individual momentum and force every buyer into generic follow-up.

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   The solution

   Omnichannel Orchestration uses each contact's intent, ad engagement and CRM context to trigger the next step across ads, HubSpot or Salesforce nurtures, and Salesloft or Outreach sequences.1

   In the product walkthrough, 15 ad impressions switch the creative and enroll the buyer in HubSpot; a later email click can remove the buyer from nurture and add that person to an Outreach sequence.2

   A Forrester principal analyst frames this as adaptive execution: adjust the message, cadence, asset and channel to the individual buyer's signals rather than a fixed account stage.3

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   See it

   

   After 15 ad impressions, a buyer can move to a new creative and a HubSpot nurture; a later email click can remove that person from nurture and add the contact to an Outreach sequence. Watch at39:46

For:Revenue & Marketing ExecutivesABM & Demand Generation PractitionersSales & Revenue Leaders

1. 1

   The problem it solvesBuyer context split between marketing automation, CRM and ad platforms makes the next action slow and incomplete.

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   The solution

   Cross-Platform Context Sync combines Influ2's search, content, social and ad signals with CRM and marketing activity so each buyer has one behavioral record.1

   The HubSpot release brings webinar attendance, form submissions, webpage views and email clicks into Influ2, where those events can trigger an ad change, nurture enrollment or sales sequence.2

   This removes the manual handoff that otherwise delays action after events and campaigns.2

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   See it

   

   A HubSpot email click can become the signal that moves a contact from marketing nurture into active sales outreach. Watch at39:46

For:Revenue & Marketing ExecutivesABM & Demand Generation PractitionersSales & Revenue Leaders

1. 1

   The problem it solvesAccount-level campaigns can spend against thousands of employees while leaving the actual buying group unidentified.

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   The solution

   Choose named contacts from the buying group and reach them across ad channels without relying on form fills or account IPs.1

   Simplus's demand-generation manager says the team uses Influ2 to target specific enterprise titles across multiple platforms, then attributes ad spend to the individual and campaign.2

   StarTree's demand-generation manager reports an “over a 3X increase” in conversion rates for new opportunities compared with cold outbound.3

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   The resultStarTree's demand-generation manager reports an “over a 3X increase” in conversion rates for new opportunities compared with cold outbound.

   customer-videoMegan Ayala — Demand Generation Manager, StarTreeWatch at22:38

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   See it

   

   When Microsoft is the account, account-level targeting can span 163,000 employees while the relevant buying team may contain only 20 people; contact-level execution narrows the audience to those buyers. Watch at15:15

For:Revenue & Marketing ExecutivesABM & Demand Generation PractitionersSales & Revenue Leaders

1. 1

   The problem it solvesStatic Salesforce campaigns and operations tickets slow launches and leave targeting lists outdated.

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   The solution

   Cohort Designer pulls CRM data into dynamic audiences, combining account, contact and deal rules without waiting for operations to build static lists.1

   A Paddle team member shows how the company layers buying-role grades, geography, account priority, headcount, opportunity status, outreach recency and global exclusions, then reviews the rules each quarter with sales.2

   The same walkthrough reduces a 200-contact account to the roughly 10 contacts Paddle actually wants to reach.3

3. 3
   See it

   

   Paddle combines buying-role grades, geography, account priority, headcount, opportunity status, outreach recency and global exclusions to keep its target cohorts current. Watch at12:13

For:Revenue & Marketing ExecutivesABM & Demand Generation Practitioners

1. 1

   The problem it solvesOne generic ad cannot stay relevant as different buying-group members progress at different speeds.

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   The solution

   Buyer Journeys lets you arrange ads by awareness or deal stage and set impression, click, time-on-page or CRM triggers that move each person forward.1

   Sapiens's director of growth says Journey Constructor lets the team tell a complex story pillar by pillar for each prospect, while ESW's demand-generation manager uses it across top-, middle- and bottom-of-funnel stages and Salesforce deal stages.2 3

   In a later demonstration, a buyer moves from a general value proposition to a new creative after 15 impressions and can then enter a HubSpot nurture without manual list work.4

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   The resultThe Influ2 team reports 581% ROI from a campaign that moved engaged contacts through top-of-funnel, middle-of-funnel and one-to-one ad stages.

   Watch at12:20

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   See it

   

   Sapiens uses Journey Constructor to tell a complex story pillar by pillar for each prospect instead of guessing a single funnel stage. Watch at20:57

For:Revenue & Marketing ExecutivesABM & Demand Generation Practitioners

1. 1

   The problem it solvesReps cannot prioritize or personalize follow-up when marketing only reports that an account is engaged.

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   The solution

   Sales Priorities pushes named-buyer signals into the rep's working environment, including the ad or topic that drew attention and the account's recent engagement.1

   Capgemini's revenue-technology lead described alerts arriving in Slack or email and clicks feeding Salesforce, HubSpot and Pardot workflows; Mobideo's vice president of marketing described a HubSpot task opening as soon as a target clicked.2 3

   In a current use case, Influ2's sales-development team acts on real-time Slack signals and builds short engagement-based sequences around the creative the buyer viewed.4

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   The resultDisco's marketing leader says typical mid-range deals moved from “60 to 90 day closes” to “about 30 to 45 days” after adopting the targeted process.

   customer-videoKeith Schrodt — Director of Marketing, DiscoWatch at20:28

4. 4
   See it

   

   At Mobideo, an ad click opens a HubSpot task so the assigned rep can begin an email sequence or phone outreach while the signal is still fresh. Watch at20:22

For:Revenue & Marketing ExecutivesABM & Demand Generation PractitionersSales & Revenue Leaders

1. 1

   The problem it solvesImpressions, clicks and account scores do not show leadership how marketing influenced pipeline or won business.

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   The solution

   Revenue Reporting ties each contact's impressions, clicks, visits and intent signals to CRM opportunities and follows the journey through pipeline and won business.1

   Simplus's demand-generation manager says the team attributes ad spend directly to the individual and campaign when reporting against influenced-pipeline and revenue KPIs.2

   A director of marketing at a global IT consulting company says Influ2 has influenced “millions of dollars worth of deals” and answered leadership's question about exactly who engaged.3

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   The resultA director of marketing at a global IT consulting company says Influ2 has “influenced millions of dollars worth of deals.”

   customer-videoDirector of Marketing, Global IT consulting companyWatch at1:07

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   See it

   

   A contact-level reporting path can trace a first intent signal to a booked meeting and then to a won opportunity six months later. Watch at28:44

For:Revenue & Marketing ExecutivesABM & Demand Generation PractitionersSales & Revenue LeadersFounders & Marketing Leaders

1. 1

   The problem it solvesTeams may believe they are aligned without seeing broken handoffs, audience gaps or whether marketing-supported contacts convert.

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   The solution

   The Sales and Marketing Alignment dashboard maps warm-up, cold, shared, broken-handoff and aligned-handoff audiences from CRM and Influ2 data.1

   It lets teams open the contact lists behind each gap and compare opportunity generation, progression and wins for Influ2-influenced versus uninfluenced contacts.1

   In a separate market talk, Influ2's revenue leader says aligned audience targeting produced an 87% increase in conversion rates in the company's analysis.2

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   The resultThe Influ2 team reports that companies with both effective handoff and high audience overlap had an average of 29% of their pipeline influenced by marketing.

   Watch at5:07

4. 4
   See it

   

   If the warm-up audience is large, a team can open the underlying contact list and decide which buyers should move into sales outreach. Watch at8:12

For:Revenue & Marketing ExecutivesABM & Demand Generation PractitionersSales & Revenue LeadersFounders & Marketing Leaders