Use contact-level engagement to decide who to call, what topic matters and when a buyer is warm enough for outreach.1
Marketing air cover adds another media type to prospecting without consuming an SDR's day, improving the odds that outreach is recognized.2
Signals across the buying group also reveal where to multi-thread and which silent stakeholder may be ready for a conversation.3
Hold both teams to pipeline and revenue rather than competing activity metrics.
9 episodes
Influ2 previews Super Cadences — SDRs launch person-based ads inside their own Salesloft/Outreach sequences.
Influ2 CRO Joe McNeill shows how contact-level intent tells sales who to call and what to say — with 2.25x pipeline proof.
Influ2's top AE Anastasia Gaidai shows how person-based ads help sellers influence buying committees they can't reach.
Influ2 CRO Joe McNeill shows how to build an allbound pipeline motion when the market is demand neutral or negative.
Influ2 CRO Joe McNeill on why humanization, not personalization, is the new outbound differentiator — and how allbound works.
Influ2's own SDR and AE leaders reveal the internal playbook for turning contact-level ad engagement into pipeline.
Joe McNeill and Mike Carlson break down five friction points blocking GTM alignment — and why focus beats volume.
Influ2 launches Audience Scope contact-level intent signals — plus KD's KPICC framework for turning them into pipeline.
Panel with LiveRamp and The Reeder on why account-level ABM fails buyers, plus Influ2's contact-level orchestration release.
