Enterprise Software & Data Platforms

B2B software companies providing analytics, subscription intelligence, climate data, equity management, payments and Salesforce development tools.Featured companies: Amplitude, ProfitWell, Persefoni, StarTree, Ledgy, Paddle, Flosum

6 episodes

20:58
Podcast
20:58
From news anchor to actor to demand gen with Rocio Garza | People are People | ep.03

Ro Garza on going from TV news anchor to demand gen leader, and the on-air freeze that taught her to be herself

Podcast
28:10
Building Smarter Audiences with Cohort Designer | Sacha Gauthier from Paddle

Paddle's Sacha Gauthier shows how his team builds dynamic, hyper-targeted cohorts in Influ2 instead of static CRM lists

Product Guide
27:59
The Revenue Marketing Blueprint by StarTree & Persefoni

Persefoni and StarTree share the revenue marketing playbooks behind ~3x lifts in new-opportunity conversion rates.

Case Study
32:00
Introducing Influ2 V2: Product Launch Event

Influ2 unveils V2 — from person-based ads to a revenue marketing platform — with customer stories from ESW, Sapiens and Ledgy.

Product Guide
31:06
Profitwell Case Study

ProfitWell's Stephen Ngo shows how buyer-centric shows and personalized ads lifted outreach response rates 40%

Case Study
18:46
Using Person Based Advertising To Drive Sales In Any Climate: Amplitude Case Study

How Amplitude used Influ2's person-based ads to reach exact buying committees and drive a 5.6x program ROI.

Case Study
Capabilities
Cohort DesignerContact-Level AdvertisingBuyer JourneysSales PrioritiesRevenue Reporting
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