Climate Technology
Technology companies helping businesses measure emissions, meet disclosure requirements and manage decarbonization data.Featured companies: Persefoni
Case Study
Key takeaways
- 22:38StarTree's person-based program delivered 200,000+ impressions, over 1,000 clicks and 600+ ICP individuals engaging on site, driving a 3x+ increase in conversion rates for new opportunities versus cold outbound.
- 23:41Persefoni 3x'd its prospect-to-opportunity conversion rate and, through an ICP exercise with sales, expanded its targetable audience about 40% — from roughly one contact per account to three or four.
- 19:34Contact-level engagement signals — Slack alerts built via HubSpot at Persefoni and Salesforce dashboards at StarTree — tell reps exactly who clicked which ad, so they can send personalized prospecting emails tied to that content.
- 14:24Segmenting mid-funnel campaigns by industry so fintech buyers see fintech use cases and telecom buyers see telecom case studies was key to StarTree's full-funnel program, which moves prospects from awareness ads to a consultation or demo offer.
- 25:43The number one prerequisite for revenue marketing success is tight communication and feedback loops with the sales team — without them, ABM programs will struggle no matter the technology.