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Healthy pipeline numbers can still hide stalled deals, ignored outreach and teams optimizing the wrong signals.1

Once the pain is clear, learn why buying groups and person-level behavior provide a more useful model than anonymous account averages.2

When a platform is under consideration, short product overviews, customer proof and independent research show what Influ2 can do and what results it has produced.3

Already running contact-level campaigns?

Cohort design, automated journeys, handoff measurement and sales follow-up show how to improve execution.4

Revenue pressure exposes misalignment quickly: marketing cannot call a quarter successful while sales misses its number.1

Aligned targeting and handoffs are associated with more influenced pipeline and stronger conversion.2

Independent research also connects buyer-level insight to retention, resource allocation and frontline alignment.3

Use these discussions to decide what to fund, what to hold leaders accountable for and where focus will produce durable growth.

Discover all 11 videos →

Trending

ABM's sharpest debate is no longer whether accounts matter, but whether account scores hide the named buyers who are actually moving.1

Contact-level orchestration extends that fight into execution: should journeys wait for account thresholds or react to each person's behavior across channels?2

AI raises a parallel tension between scaling outreach and preserving genuinely useful human relevance.3

MQLs remain under pressure as buying groups become larger and harder to reduce to a single lead.4

Pipeline teams are trading the old volume reflex for coordinated, allbound focus, while finance demands clearer proof that alignment changes revenue.5 6

Platform comparisons make the implementation choice concrete.7

31:06
Swapping swag boxes for saunas sessions with Steve Armenti | People are People | Ep. 05

Steve Armenti on building Twelfth Agency in 4 months and Howdy, an AI concierge that makes prospects feel seen

Podcast
38:48
A New Hope for B2B Marketing | Forrester x Influ2

Forrester's Kelvin Gee and Influ2's Dmitri Lisitski make the case for shifting GTM from accounts to buying groups.

Webinar
59:42
Why GTM Orchestration Breaks Without Contact-Level Execution

Panel with LiveRamp and The Reeder on why account-level ABM fails buyers, plus Influ2's contact-level orchestration release.

Webinar
1:26
Influ2: Contact-Level GTM Orchestration

Influ2 ships contact-level GTM orchestration: next steps trigger on individual buyer behavior, not account scores.

Product Guide

What we do · Contact-level ABM and GTM orchestration platform

Reach named buyers, act on what each person cares about, coordinate the next step across channels, and connect that activity to pipeline and revenue.

See what we do, backed by video →
Capabilities
Audience ScopeNewSignal CenterNewOmnichannel OrchestrationNewCross-Platform Context SyncNew
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