Influ2: How it works
Influ2's product explainer starts from how B2B buying actually happens — buyers research in secret, decide in private, and show up only when they're ready — and positions the platform as a way to work around that reality rather than an idealized funnel.
Teams pick who to target by name and advertise to those specific buyers and only them, with no cookies, forms, or guessing.
Contact-level intent tracking shows what individual buyers are consuming across the web and social, even when they don't click.
Marketers then build individual buyer journeys that map ad content to each prospect's stage and advance it based on behavior, connecting ad engagement directly to pipeline and revenue without form fills.
B2B buying decisions take shape quietly. People like to research in secret, decide in private, then show up when they're ready, expecting relevancy at every stage. Influitive exists for this messy reality. It helps you work around how buyers actually behave, not how funnels wish they did. >> [music] >> You decide who to target by name, track what they care about, and when they're ready to engage. Here's how it works. Advertise to specific buyers and only them. No cookies, no forms, no guessing. Track contact level intent. See what your buyers are actually looking for, even when they don't click. See exactly who's consuming relevant content across the web and where. Surface what matters from social posts without manual tracking or endless scrolling. Use ads to generate engagement, sales can act on.
Build individual buyer journeys. Map ads to automatically deliver content that reflects where each prospect is in the sales process and advance ad content within each stage [music] based on prospect behavior. Track revenue impact at a contact level. See how buyers interact with your ads and connect that engagement directly to pipeline and revenue, >> [music] >> even without form fills. Try Influitive, ABM that starts with people.