Measurement, Attribution & Revenue Impact

Connect buyer engagement and coordinated outreach to pipeline creation, deal progression, conversion and closed revenue.

22 episodes

19:23
Case Study
19:23
Capgemini Case Study: How to empower ABM campaigns with person-based marketing

Capgemini's Jomar Ebalida shows how person-based ads reached buying committees at AT&T, Pfizer and Verizon.

Case Study
46:00
Cato Networks Case Study: Executing A Targeted Plan To Reach The Right Stakeholders

How Cato Networks used Influ2's person-based ads to revive cold leads and turn 374 impressions into an opportunity

Case Study
21:27
Influ2: Putting the buyer back into the ABM funnel | June 2021

Influ2's Dmitri Lisitski and B2B Fusion's Jon Russo show how a shared, person-level funnel fixes ABM's account-only gap

Interview or Panel
26:35
Case Study | How One Door used display ad campaigns to power a marketing influenced pipeline

How One Door used person-based display ads to influence 70% of pipeline and lift branded searches 66%

Case Study
18:31
Gartner Symposium | Adapting our ABM program to the ‘New Reality’ to achieve a 581% ROI

Influ2's Daria Ivanova breaks down the 'New Reality' ABM campaign that delivered 581% ROI during COVID.

Case Study
42:55
Influ2/Forrester webinar | Putting the buyer back into B2B with Buying Group Marketing

Forrester's Malachi Threadgill on why buying groups, not leads, should be B2B marketing's organizing principle.

Webinar
18:46
Using Person Based Advertising To Drive Sales In Any Climate: Amplitude Case Study

How Amplitude used Influ2's person-based ads to reach exact buying committees and drive a 5.6x program ROI.

Case Study
19:52
ABE Summit | Nirosha Methananda, VP of Marketing at Influ2

Influ2's Nirosha Methananda shows how person-based advertising aligns sales and marketing heading into a downturn

Conference Talk
10:18
GTM strategy during a recession. A VC’s perspective

Rally Ventures VC Charles Beeler on why recession-era marketing survives only by proving revenue impact, not MQLs

Interview or Panel
30:07
The Future of Adtech | B2B Rocks

Influ2 CEO Dmitri Lisitski on why B2B ads fail, person-based targeting, and what real buying-group data proves

Interview or Panel
32:00
Introducing Influ2 V2: Product Launch Event

Influ2 unveils V2 — from person-based ads to a revenue marketing platform — with customer stories from ESW, Sapiens and Ledgy.

Product Guide
27:59
The Revenue Marketing Blueprint by StarTree & Persefoni

Persefoni and StarTree share the revenue marketing playbooks behind ~3x lifts in new-opportunity conversion rates.

Case Study
Capabilities
Contact-Level AdvertisingRevenue ReportingBuyer JourneysSales PrioritiesSales and Marketing Alignment DashboardCohort DesignerAudience ScopeNewSignal CenterNew
Schedule a demo