GTM Orchestration & Automation

22:10

NVIDIA's Aristomenis Capogeannis shows how person-based marketing fixes low-resolution ABM with real campaign numbers

18:31

Influ2's Daria Ivanova breaks down the 'New Reality' ABM campaign that delivered 581% ROI during COVID.

45:47

Nirosha Methananda explains Buying Group Marketing and how Influ2's full-funnel campaign delivered a 581% ROI.

20:30

Influ2 previews Super Cadences — SDRs launch person-based ads inside their own Salesloft/Outreach sequences.

32:00

Influ2 unveils V2 — from person-based ads to a revenue marketing platform — with customer stories from ESW, Sapiens and Ledgy.

27:59

Persefoni and StarTree share the revenue marketing playbooks behind ~3x lifts in new-opportunity conversion rates.

49:21

Influ2's Anna Tsymbalist shares the automated person-based ad playbook that doubled meeting show-up rates.

32:43

Anna Tsymbalist shares Influ2's real ad examples for personalizing the buyer journey with CRM and engagement triggers.

47:23

Mason Crosby and Anna Tsymbalist share trigger-based 'activation plays' for closed-lost, missed meetings and events.

1:02:23

ABM leaders share frameworks for audience selection, account tiering, sales alignment, budgeting, and stalled deals

24:58

Influ2's own SDR and AE leaders reveal the internal playbook for turning contact-level ad engagement into pipeline.

28:10

Paddle's Sacha Gauthier shows how his team builds dynamic, hyper-targeted cohorts in Influ2 instead of static CRM lists