Buyer Intent & Engagement Signals

Detect who is researching, clicking or consuming relevant material and turn that behavior into timely context for the next conversation.

23 episodes

19:23
Case Study
19:23
Capgemini Case Study: How to empower ABM campaigns with person-based marketing

Capgemini's Jomar Ebalida shows how person-based ads reached buying committees at AT&T, Pfizer and Verizon.

Case Study
46:00
Cato Networks Case Study: Executing A Targeted Plan To Reach The Right Stakeholders

How Cato Networks used Influ2's person-based ads to revive cold leads and turn 374 impressions into an opportunity

Case Study
26:12
Mobideo Case Study | In Partnership with Marketing Envy

Mobideo's VP Marketing explains how Influ2 person-based ads plus HubSpot workflows turn clicks into warm SDR calls.

Case Study
18:46
Using Person Based Advertising To Drive Sales In Any Climate: Amplitude Case Study

How Amplitude used Influ2's person-based ads to reach exact buying committees and drive a 5.6x program ROI.

Case Study
20:30
Putting Demand Gen Powers in the SDR Team's Hands

Influ2 previews Super Cadences — SDRs launch person-based ads inside their own Salesloft/Outreach sequences.

Webinar
17:28
B2BSMX | The Missing Piece in the Revenue Marketing Engine, with Joe McNeill

Influ2 CRO Joe McNeill shows how contact-level intent tells sales who to call and what to say — with 2.25x pipeline proof.

Conference Talk
30:07
The Future of Adtech | B2B Rocks

Influ2 CEO Dmitri Lisitski on why B2B ads fail, person-based targeting, and what real buying-group data proves

Interview or Panel
22:22
The Ad-vantage of Top Performing Enterprise AEs | B2B Rocks

Influ2's top AE Anastasia Gaidai shows how person-based ads help sellers influence buying committees they can't reach.

Conference Talk
32:00
Introducing Influ2 V2: Product Launch Event

Influ2 unveils V2 — from person-based ads to a revenue marketing platform — with customer stories from ESW, Sapiens and Ledgy.

Product Guide
32:43
How to Automatically Personalize the Buyer's Journey with Ads | Playbook by Influ2

Anna Tsymbalist shares Influ2's real ad examples for personalizing the buyer journey with CRM and engagement triggers.

Webinar
39:35
Winning Together: How Aligned Sales and Marketing Teams Close More Deals

Influ2 study of 100+ companies: only 11% are fully sales-marketing aligned — and they see an 87% conversion boost.

Product Guide
24:58
Behind the Curtain: How Sales Can Turn Influ2 Ad Engagement into Revenue

Influ2's own SDR and AE leaders reveal the internal playbook for turning contact-level ad engagement into pipeline.

Webinar
Capabilities
Sales PrioritiesRevenue ReportingAudience ScopeNewOmnichannel OrchestrationNewCohort DesignerBuyer JourneysSignal CenterNewCross-Platform Context SyncNewContact-Level AdvertisingSales and Marketing Alignment Dashboard
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