21:27
Interview or Panel
21:27
Episode 1
Influ2: Putting the buyer back into the ABM funnel | June 2021

Influ2's Dmitri Lisitski and B2B Fusion's Jon Russo show how a shared, person-level funnel fixes ABM's account-only gap

Interview or Panel
42:55
Episode 2
Influ2/Forrester webinar | Putting the buyer back into B2B with Buying Group Marketing

Forrester's Malachi Threadgill on why buying groups, not leads, should be B2B marketing's organizing principle.

Webinar
45:47
Episode 3
Webinar | Market, engage and sell to Buying Groups who want to hear from you

Nirosha Methananda explains Buying Group Marketing and how Influ2's full-funnel campaign delivered a 581% ROI.

Webinar
47:51
Episode 4
MQLs: Are They Leading Us On, with Alex Pappas and Anna Tsymbalist

Alex Pappas and Anna Tsymbalist dismantle the MQL model and lay out an intent-driven, account-based alternative.

Podcast
47:27
Episode 5
Forrester x Influ2: Contact level ABM

Forrester's Nora Conklin and Influ2 CEO Dmitri Lisitski share survey data on why contact-level targeting makes ABM work

Webinar
38:48
Episode 6
A New Hope for B2B Marketing | Forrester x Influ2

Forrester's Kelvin Gee and Influ2's Dmitri Lisitski make the case for shifting GTM from accounts to buying groups.

Webinar
Capabilities
Contact-Level AdvertisingRevenue ReportingAudience ScopeNewOmnichannel OrchestrationNew
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