Revenue & Marketing Executives

10:18

Rally Ventures VC Charles Beeler on why recession-era marketing survives only by proving revenue impact, not MQLs

30:39

Joe McNeill and Mike Carlson break down five friction points blocking GTM alignment — and why focus beats volume.

18:25

Influ2 CRO Joe McNeill shows how to build an allbound pipeline motion when the market is demand neutral or negative.

39:35

Influ2 study of 100+ companies: only 11% are fully sales-marketing aligned — and they see an 87% conversion boost.

1:02:23

ABM leaders share frameworks for audience selection, account tiering, sales alignment, budgeting, and stalled deals

42:55

Forrester's Malachi Threadgill on why buying groups, not leads, should be B2B marketing's organizing principle.

47:27

Forrester's Nora Conklin and Influ2 CEO Dmitri Lisitski share survey data on why contact-level targeting makes ABM work

38:48

Forrester's Kelvin Gee and Influ2's Dmitri Lisitski make the case for shifting GTM from accounts to buying groups.

32:00

Influ2 unveils V2 — from person-based ads to a revenue marketing platform — with customer stories from ESW, Sapiens and Ledgy.

30:07

Influ2 CEO Dmitri Lisitski on why B2B ads fail, person-based targeting, and what real buying-group data proves

51:37

Marketers from Circle, Gong, and Paddle on buying groups, champions, and reaching the 95% of buyers not yet in market.