Why This Global Marketing Leader Won’t Tell You Their Secret Weapon (But We Will)
A Director of Marketing at a global IT consulting firm with over 5,000 professionals and Fortune 500 clients worldwide explains why the team calls Influ2 their secret weapon.
Before Influ2, a very large investment in a well-known account-based marketing platform left leadership unable to answer who marketing was actually going after — a gap Influ2 closed by showing exactly who is engaging with the ads.
After three years on the platform, the team can show that Influ2 has influenced millions of dollars worth of deals.
Person-level engagement visibility has also improved the relationship between marketing and sales and raised the whole organization's confidence in the marketing team.
So, I don't want anyone to know that I'm using Influ because it's our secret weapon. I'm a director of marketing in a global IT consulting company with over 5,000 professionals. We work with Fortune 500 companies all over the world. We partner with the leading technology innovators and we work across many different industries and we are using Influ. Prior to Influ 2, we made a very large investment with a well-known account-based marketing platform, but leadership was asking for more. They wanted to know who they were going after, and we couldn't answer that question. Everything that they were wanting, they now have within Flutu. They wanted to know who specifically was engaging with those ads. Now, they get that this is the ultimate marketing platform that anybody can ask for. And this is at the end of the day why after 3 years we're still using the platform. Influ is a massive part of our marketing strategy. I can say confidently that we
have been able to show that Influ has influenced millions of dollars worth of deals. Influ has absolutely improved the relationship between the marketing team and the sales team and frankly the confidence that everyone in the organization has in the marketing team and that's due to influ. Without influ we would be getting the same questions from leaders that we got 5 10 years ago. That's great. You're showing me that you're targeting X company, X persona. What am I supposed to do with that? With Influ 2, we answer that question. We're able to show exactly who is engaging with the ads. There's no reason to be on the fence within Flu. This platform is giving you exactly what leaders want. They want to know who's engaging with your ads. And that's what Influ does. It tells you exactly who is engaging and when they're engaging. What else could you want?