Sales & Marketing Alignment

Bring marketing and sales together around the same accounts, contacts, signals, messages and revenue outcomes.

23 episodes

22:10
Case Study
22:10
Nvidia Case Study: Why B2B Marketers Need A People-Based Strategy In An ABM-Focused World

NVIDIA's Aristomenis Capogeannis shows how person-based marketing fixes low-resolution ABM with real campaign numbers

Case Study
19:23
Capgemini Case Study: How to empower ABM campaigns with person-based marketing

Capgemini's Jomar Ebalida shows how person-based ads reached buying committees at AT&T, Pfizer and Verizon.

Case Study
21:27
Influ2: Putting the buyer back into the ABM funnel | June 2021

Influ2's Dmitri Lisitski and B2B Fusion's Jon Russo show how a shared, person-level funnel fixes ABM's account-only gap

Interview or Panel
26:35
Case Study | How One Door used display ad campaigns to power a marketing influenced pipeline

How One Door used person-based display ads to influence 70% of pipeline and lift branded searches 66%

Case Study
26:12
Mobideo Case Study | In Partnership with Marketing Envy

Mobideo's VP Marketing explains how Influ2 person-based ads plus HubSpot workflows turn clicks into warm SDR calls.

Case Study
42:55
Influ2/Forrester webinar | Putting the buyer back into B2B with Buying Group Marketing

Forrester's Malachi Threadgill on why buying groups, not leads, should be B2B marketing's organizing principle.

Webinar
18:46
Using Person Based Advertising To Drive Sales In Any Climate: Amplitude Case Study

How Amplitude used Influ2's person-based ads to reach exact buying committees and drive a 5.6x program ROI.

Case Study
31:06
Profitwell Case Study

ProfitWell's Stephen Ngo shows how buyer-centric shows and personalized ads lifted outreach response rates 40%

Case Study
45:47
Webinar | Market, engage and sell to Buying Groups who want to hear from you

Nirosha Methananda explains Buying Group Marketing and how Influ2's full-funnel campaign delivered a 581% ROI.

Webinar
10:18
GTM strategy during a recession. A VC’s perspective

Rally Ventures VC Charles Beeler on why recession-era marketing survives only by proving revenue impact, not MQLs

Interview or Panel
17:28
B2BSMX | The Missing Piece in the Revenue Marketing Engine, with Joe McNeill

Influ2 CRO Joe McNeill shows how contact-level intent tells sales who to call and what to say — with 2.25x pipeline proof.

Conference Talk
27:59
The Revenue Marketing Blueprint by StarTree & Persefoni

Persefoni and StarTree share the revenue marketing playbooks behind ~3x lifts in new-opportunity conversion rates.

Case Study
Capabilities
Contact-Level AdvertisingSales PrioritiesRevenue ReportingSales and Marketing Alignment DashboardCohort DesignerBuyer JourneysAudience ScopeNewSignal CenterNewOmnichannel OrchestrationNewCross-Platform Context SyncNew
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