Customer Case Studies

See how teams across software, consulting, cybersecurity, retail technology and other markets used person-based programs to create pipeline and revenue.

12 episodes

2:10
Case Study
2:10
Why This Global Marketing Leader Won’t Tell You Their Secret Weapon (But We Will)

A marketing director at a global IT consultancy calls Influ2 their 'secret weapon' behind millions in influenced deals.

Case Study
3:24
Influ2 Spotlight: Simplus

Simplus' demand gen manager on using Influ2 to reach exact decision-makers and attribute ad spend to pipeline.

Case Study
27:59
The Revenue Marketing Blueprint by StarTree & Persefoni

Persefoni and StarTree share the revenue marketing playbooks behind ~3x lifts in new-opportunity conversion rates.

Case Study
31:06
Profitwell Case Study

ProfitWell's Stephen Ngo shows how buyer-centric shows and personalized ads lifted outreach response rates 40%

Case Study
18:46
Using Person Based Advertising To Drive Sales In Any Climate: Amplitude Case Study

How Amplitude used Influ2's person-based ads to reach exact buying committees and drive a 5.6x program ROI.

Case Study
26:12
Mobideo Case Study | In Partnership with Marketing Envy

Mobideo's VP Marketing explains how Influ2 person-based ads plus HubSpot workflows turn clicks into warm SDR calls.

Case Study
18:31
Gartner Symposium | Adapting our ABM program to the ‘New Reality’ to achieve a 581% ROI

Influ2's Daria Ivanova breaks down the 'New Reality' ABM campaign that delivered 581% ROI during COVID.

Case Study
26:35
Case Study | How One Door used display ad campaigns to power a marketing influenced pipeline

How One Door used person-based display ads to influence 70% of pipeline and lift branded searches 66%

Case Study
31:58
Disco Case Study: Why Person-Based Strategy is Essential with Difficult to Reach Audiences

DISCO's Keith Schrodt shares how person-based ads reached hard-to-contact attorneys and cut deal close times in half.

Case Study
46:00
Cato Networks Case Study: Executing A Targeted Plan To Reach The Right Stakeholders

How Cato Networks used Influ2's person-based ads to revive cold leads and turn 374 impressions into an opportunity

Case Study
19:23
Capgemini Case Study: How to empower ABM campaigns with person-based marketing

Capgemini's Jomar Ebalida shows how person-based ads reached buying committees at AT&T, Pfizer and Verizon.

Case Study
22:10
Nvidia Case Study: Why B2B Marketers Need A People-Based Strategy In An ABM-Focused World

NVIDIA's Aristomenis Capogeannis shows how person-based marketing fixes low-resolution ABM with real campaign numbers

Case Study
Capabilities
Sales PrioritiesContact-Level AdvertisingRevenue ReportingBuyer Journeys
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