Amit Lavi
Host · Marketing Envy LinkedIn
Case Study
Key takeaways
- 5:05Influ2 lets you target specific named people — not just companies or departments — across LinkedIn, Facebook, Instagram and other channels, needing only names and companies, no email addresses.
- 8:09Mobideo built its entire marketing-sales handoff on Influ2 clicks: a HubSpot workflow notifies the contact owner and opens an SDR task, producing what Maya calls the warmest cold calls the team can get.
- 10:10Engagement thresholds drive prioritization: a first notification fires at 20 impressions, the contact score rises with each click, and SDRs start every morning with a list ranked by engagement.
- 20:22The playbook matters more than the platform — Amit notes other companies without an SDR ready to act immediately on engagements saw much weaker results from the same tool.
- 19:21Influ2 charges for impressions and does not optimize for engagement, so Maya replaces creative every three to four weeks when CTR drops, and anchors every campaign in substantial content like ebooks and on-demand webinars.
Questions Amit Lavi answered
Amit explains the platform doesn't show which network (Facebook, LinkedIn, etc.) impressions come from — you agree on a number of impressions and Influ2 compensates if it can't reach the people. Maya adds it depends on each contact's social media presence, which is why the data-mining list helped.
Mobideo Case Study | In Partnership with Marketing Envy22:24