Influ2 Spotlight: Simplus
Brennan Cox, demand gen manager at Simplus, explains why Influ2 became a core part of the company's go-to-market tech stack.
His team uses the platform to run ads and content across multiple channels aimed at the exact people on their account lists — specific titles at B2B enterprise companies that fit Simplus' services.
Because influenced pipeline and revenue are key marketing indicators, the ability to attribute ad spend directly to the individual and campaign has become central to how the team reports against its KPIs.
Cox also highlights the customer success experience: regular CSM meetings focused on business goals, with any tool issues typically resolved the same day.
[Music] hello I'm Brennan Cox and I am the demand gen manager at simplest that means that I run and manage all of the strategy and execution on our go to market campaigns for marketing and for [Music] sales for Me influ 2 stood out from all the competition as someone who was being very innovative in the space and also providing a platform that was so easy to use so easy for us to get into as well as easy to continue to manage with the support of their amazing customer success managers um we had such an amazing experience with everybody who helped us get onboarded they were felt like they really cared about our business model our value proposition and our business goals from a marketing and sales perspective it's been such an amazing EXP experience and absolutely
glad that we brought influ 2 on our Tech stack honestly influ 2 is invaluable for both our marketing team and our sales team from a marketing perspective we have the ability to access multiple platforms and Target the specific people that we have on our account lists with our ads and our content the ability to do this is important for simplist because we are Target targeting B2B Enterprise companies um with specific titles who would be interested in the services that we offer at simplest so influ 2 has been an amazing tool for us to use in this [Music] regard a big key indicator on our marketing team is influence Pipeline and revenue so using influ 2 and being able to attribute the add spend directly to
the individual and the campaign that we're running has been an amazing asset to us when we are reporting and uh measuring ourselves and our efforts against our kpis without a doubt I would 100% recommend this tool to anyone who's in the B2B marketing space who's looking to Target specific people at their from an ABM perspective a prospecting perspective it's such an invaluable tool and not only is the tool Innovative easy to use and really powerful the support that you get from their staff and from your customer success manager is unparalleled something that I've never seen from any other SAS tool or platform we meet with our CSM uh on a regular basis they're interested in our business goals and how our campaigns are going as well as any problems or um or roadblocks that we run into with the tool and
they're so quick to be able to solve those things if they can't solve it their team that's supporting them from an IT perspective is quick um and we're able to get any issues resolved same day so we've had an amazing experience both with the tool and with the support that we get from it
Key takeaways
Quotes
“Without a doubt, I would 100% recommend this tool to anyone who's in the B2B marketing space who's looking to target specific people, from an ABM perspective, a prospecting perspective — it's such an invaluable tool.” — Brennan Cox
“The support that you get from their staff and from your customer success manager is unparalleled — something that I've never seen from any other SaaS tool or platform.” — Brennan Cox