Brennan Cox
Demand Gen Manager · Simplus
Case Study
Key takeaways
- 1:01Simplus uses Influ2 to serve ads and content across multiple platforms to the specific people on its account lists — targeted titles at B2B enterprise companies.
- 2:02Influenced pipeline and revenue are Simplus' key marketing indicators, and Influ2's ability to attribute ad spend to the individual and campaign underpins their KPI reporting.
- 2:02Cox recommends the tool for anyone in B2B marketing targeting specific people, from both an ABM and a prospecting perspective.
- 3:03The customer success team meets with Simplus regularly, engages with their business goals, and resolves roadblocks — with IT-escalated issues fixed the same day.
In Brennan Cox's words
“Without a doubt, I would 100% recommend this tool to anyone who's in the B2B marketing space who's looking to target specific people, from an ABM perspective, a prospecting perspective — it's such an invaluable tool.”
“The support that you get from their staff and from your customer success manager is unparalleled — something that I've never seen from any other SaaS tool or platform.”