Davis Potter
5 episodes
Questions Davis Potter answered
After a couple of years in Austin, Davis's parents, sister, and brother all ended up in Sarasota while he was on an 'island' with no family. Being close to them — plus beaches and boating — made the move easy; he's been in downtown Sarasota for three or four months.
Why the ForgeX community will always be free with Davis Potter | People are People | Ep.021:06
Yes — his dad Dan Potter, a tech executive since age 30, is his biggest role model and inspired him into both tech and marketing. Their lives line up strangely: same first car (Honda Civic), team captains senior year, same college, even the same freshman dorm.
Why the ForgeX community will always be free with Davis Potter | People are People | Ep.023:11
He fell into it by luck: his first internship project at B2B Software was building ABM account briefs, his next internship at Kronos (now UKG) was ABM, and his first job at Pega Systems landed just as they pivoted demand gen entirely to account-based marketing.
Why the ForgeX community will always be free with Davis Potter | People are People | Ep.026:14
ForgeX is an analyst firm plus community — think Forrester, Gartner, SiriusDecisions — specializing in ABM, how AI is accelerating the practice, and demand gen. It started as a free community after Davis was quoted a five-figure fee just to join a paid ABM community, then grew into an analyst firm as his LinkedIn frameworks and primary research resonated.
Why the ForgeX community will always be free with Davis Potter | People are People | Ep.028:16
Build audience first: ForgeX used founder-led LinkedIn thought leadership as its only distribution channel, with all organic growth and no paid ads. Unique research, executive council interviews, roundtables, and webinars create a flywheel that keeps members coming back.
Why the ForgeX community will always be free with Davis Potter | People are People | Ep.0213:20
In Davis Potter's words
“I didn't want their frameworks, didn't want their research. I just wanted to be able to go in and bounce ideas with other ABM leaders.”
Why the ForgeX community will always be free with Davis Potter | People are People | Ep.0210:16
“We've never paid for ads. The entirety of ForgeX's life has been all organic growth.”
Why the ForgeX community will always be free with Davis Potter | People are People | Ep.0213:20
“We have a zero-strike policy. We're pretty strict — as in, you pitch one time, you're gone, you're done.”
Why the ForgeX community will always be free with Davis Potter | People are People | Ep.0216:26
“My main goal in life is to modernize the mental health institutions in the United States of America. That's what drives me.”
Why the ForgeX community will always be free with Davis Potter | People are People | Ep.0222:30