Brent Hamner

Key takeaways

• 5:57Influ2 V2 layers four new capabilities on the core person-based ad engine: cohort builder for CRM-driven audiences, individualized buyer journeys, contact-level sales priority signals, and revenue reporting tied to pipeline.
• 9:45Prospects who click on ads typically respond twice as well to sales outreach, because reps know both who to call and what to say based on which ads each contact engaged with.
• 16:51Per a SalesLoft study Joe McNeill cites, single-media prospecting yields about a 5% response rate; adding a second media type doubles it and a third triples it — person-based ads add another media type at scale.
• 8:43The Journeys feature changes ads per prospect as they advance, using automation triggers like ad clicks or view time, so content matches each buyer's stage without manual campaign management.
• 29:12Ledgy treats ABM as a pipeline channel, and with Influ2 V2's automated sequences it became one of the company's top three channels for pipeline generation.