John Schroepfer
Director of Sales Development · Influ2 LinkedIn
Webinar
Key takeaways
- 2:02Alignment at Influ2 means sales and marketing work from the same list of accounts and contacts, integrated into Salesforce, so both teams always know who is being targeted and when.
- 4:07Outreach that references the ad creative a prospect engaged with doubles conversion compared to cold outreach, and Influ2's 130 GTM customers boost pipeline by 82% on average with contact-level ads.
- 7:12SDRs enroll prospects who click an ad or cross 15+ impressions into a short engagement-based sequence (EBS) tailored to the content they engaged with, following up within a 24-hour SLA while the signal is still warm — a program that fueled 123% growth in outbound-generated revenue.
- 15:20Account executives use contact-level engagement data to decide where to spend limited time each day: checking in with engaged champions, or reaching out to newly engaged decision makers to convert them into additional champions.
- 18:22Stage-specific ads — rep-fronted intros, post-demo thank-you videos, product feature explainers, and late-stage social proof — keep the whole buying committee engaged in a non-intrusive way, and aligned teams can see 2-4x pipeline impact.
In John Schroepfer's words
“We don't consider this a lead. This is a conversation that you can start with confidence through context and intent.”
Behind the Curtain: How Sales Can Turn Influ2 Ad Engagement into Revenue6:10
“The sequence is designed to hit fast while the signal is still warm.”
Behind the Curtain: How Sales Can Turn Influ2 Ad Engagement into Revenue8:13