Kevin Lindberg
ABM & Demand Gen · Yotpo
Webinar
Key takeaways
- 10:09Against a 188-target control group, prospects who saw pre-call ads attended almost 15% more often, and those who clicked and visited the landing page were twice as likely to show up to the meeting.
- 8:09The campaign runs entirely on Salesforce automation: SDR-assigned contact roles plus account ownership drop attendees into dynamic target lists, and a Gong signal drops them out once the call takes place.
- 6:07The ads put a face to the name — each creative features the assigned AE, and the landing page adds the AE's photo, a direct calendar link, customer logos, case studies and G2 badges to build recognition before the call.
- 20:19Measure creatives by opportunities booked, not CTR — Anna found high-CTR ads that produced no conversions and nearly killed low-CTR creatives that were actually driving bookings.
- 42:45One-to-one ads only pay off on accounts with genuine intent signals such as new leadership hires or investments — pouring effort into hand-picked dream accounts alone won't make them buy.
Questions Kevin Lindberg answered
Technographic segmentation performed well: creatives built from real migration pain points resonated differently by persona — price-focused ads turned the heads of economic buyers, while strategy and support messaging landed with day-to-day users.
How to Boost Meeting Attendance with Person-Based Ads | Playbook by Influ217:15
Yotpo gives sales full visibility into campaigns, audiences and creatives so reps prepare personalized follow-ups in advance; they treat click-throughs as the outreach trigger, which helped SDRs prioritize warm accounts and improved response rates.
How to Boost Meeting Attendance with Person-Based Ads | Playbook by Influ232:33