Tim Alexandrov

For temporary audiences like event or holiday campaigns, it's easier to build the campaign in your CRM and pass it to Influ2. For long-term audiences you'll pursue for a year or more, Cohort Designer gives more control and sources the audience from the CRM automatically.

Building Smarter Audiences with Cohort Designer | Sacha Gauthier from Paddle25:33

Influ2 gathers data from display networks and uses a conservative ML model — if a click or impression can't be confirmed, it isn't reported. People rarely remember specific ads even when influenced by them, which is why customers are advised to act on clicks quickly; Dmitri added that internal tests showed half of viewers didn't recall even highly distinctive banners, yet acting on engagement signals measurably lifts conversion.

Winning Together: How Aligned Sales and Marketing Teams Close More Deals24:39

Influ2 has bidirectional integrations with major CRM platforms like Salesforce, HubSpot, and Microsoft Dynamics, syncing data in to target prospects and sending data back for automations, alignment workflows, and CRM-side reporting — no daily manual uploads needed.

Winning Together: How Aligned Sales and Marketing Teams Close More Deals27:45

Yes — Influ2 plans to give sales users a proper way to filter and pick the best prospects, though whether it's native scoring or another prioritization method is undecided. Dmitri added that more intent signals are coming, and Influ2 will use data across hundreds of customers to determine which signals matter in each context.

Winning Together: How Aligned Sales and Marketing Teams Close More Deals32:50