Toby Pannell
Presenter · Talking Edge Studio LinkedIn
Product Guide
Key takeaways
- 0:01Person-based marketing goes beyond account-based marketing by targeting individual named contacts within a target account, not just the account as a whole.
- 1:02Traditional outreach channels — phone, email and LinkedIn — waste time and give little insight into who is actually absorbing your message and when they are interested.
- 3:07Influ2 needs only a contact's name and company from your CRM; its algorithm builds a digital footprint and serves ads directly to that person when they are online, for example on Facebook.
- 4:09Ad interactions — including how long someone watches a video ad and whether they return to content — build a behavioral score in the dashboard that tells sales who to prioritize.
- 6:13Using Influ2 to deliver messaging has produced conversion rates around 3–5x traditional lead generation methods.
In Toby Pannell's words
“The biggest challenge for me has always been how do you get your message delivered to the right people at the right time — and timing is everything in sales.”
“I find that generally time is the killer, right? I'm wasting a lot of time trying to identify, number one, who's actually interested and when they're interested.”