17 episodes
Nirosha Methananda explains Buying Group Marketing and how Influ2's full-funnel campaign delivered a 581% ROI.
Forrester's Malachi Threadgill on why buying groups, not leads, should be B2B marketing's organizing principle.
Influ2 CRO Joe McNeill shows how contact-level intent tells sales who to call and what to say — with 2.25x pipeline proof.
Influ2 CEO Dmitri Lisitski on why B2B ads fail, person-based targeting, and what real buying-group data proves
Influ2's top AE Anastasia Gaidai shows how person-based ads help sellers influence buying committees they can't reach.
Influ2 unveils V2 — from person-based ads to a revenue marketing platform — with customer stories from ESW, Sapiens and Ledgy.
Persefoni and StarTree share the revenue marketing playbooks behind ~3x lifts in new-opportunity conversion rates.
Influ2's Anna Tsymbalist shares the automated person-based ad playbook that doubled meeting show-up rates.
Mason Crosby and Anna Tsymbalist share trigger-based 'activation plays' for closed-lost, missed meetings and events.
ABM leaders share frameworks for audience selection, account tiering, sales alignment, budgeting, and stalled deals
Influ2 CRO Joe McNeill on why humanization, not personalization, is the new outbound differentiator — and how allbound works.
Influ2 study of 100+ companies: only 11% are fully sales-marketing aligned — and they see an 87% conversion boost.
