Industry Conversations

Listen to practitioners, analysts, investors and operators discuss buying behavior, market pressure and the future of B2B growth.

6 episodes

47:51
Podcast
47:51
MQLs: Are They Leading Us On, with Alex Pappas and Anna Tsymbalist

Alex Pappas and Anna Tsymbalist dismantle the MQL model and lay out an intent-driven, account-based alternative.

Podcast
12:28
Beyond Personalization: How Humanization Drives Real Connections

Influ2 CRO Joe McNeill on why humanization, not personalization, is the new outbound differentiator — and how allbound works.

Interview or Panel
30:07
The Future of Adtech | B2B Rocks

Influ2 CEO Dmitri Lisitski on why B2B ads fail, person-based targeting, and what real buying-group data proves

Interview or Panel
10:18
GTM strategy during a recession. A VC’s perspective

Rally Ventures VC Charles Beeler on why recession-era marketing survives only by proving revenue impact, not MQLs

Interview or Panel
51:37
#Bii22 | Meeting your buyer where, when & how they want

Marketers from Circle, Gong, and Paddle on buying groups, champions, and reaching the 95% of buyers not yet in market.

Interview or Panel
21:27
Influ2: Putting the buyer back into the ABM funnel | June 2021

Influ2's Dmitri Lisitski and B2B Fusion's Jon Russo show how a shared, person-level funnel fixes ABM's account-only gap

Interview or Panel
Capabilities
Contact-Level Advertising
Schedule a demo