ABM Strategy & Audience Design

46:00

How Cato Networks used Influ2's person-based ads to revive cold leads and turn 374 impressions into an opportunity

31:58

DISCO's Keith Schrodt shares how person-based ads reached hard-to-contact attorneys and cut deal close times in half.

26:35

How One Door used person-based display ads to influence 70% of pipeline and lift branded searches 66%

26:12

Mobideo's VP Marketing explains how Influ2 person-based ads plus HubSpot workflows turn clicks into warm SDR calls.

42:55

Forrester's Malachi Threadgill on why buying groups, not leads, should be B2B marketing's organizing principle.

31:06

ProfitWell's Stephen Ngo shows how buyer-centric shows and personalized ads lifted outreach response rates 40%

27:59

Persefoni and StarTree share the revenue marketing playbooks behind ~3x lifts in new-opportunity conversion rates.

47:23

Mason Crosby and Anna Tsymbalist share trigger-based 'activation plays' for closed-lost, missed meetings and events.

1:02:23

ABM leaders share frameworks for audience selection, account tiering, sales alignment, budgeting, and stalled deals

28:10

Paddle's Sacha Gauthier shows how his team builds dynamic, hyper-targeted cohorts in Influ2 instead of static CRM lists

27:42

Davis Potter on why the ForgeX ABM community is free forever, its zero-strike pitching rule, and his real north star.

29:26

CivilGrid's Aaron Lober on standing up ABM for utility infrastructure, listening before asserting, and why pies work