Buying Groups & Buyer Journeys

22:10

NVIDIA's Aristomenis Capogeannis shows how person-based marketing fixes low-resolution ABM with real campaign numbers

21:27

Influ2's Dmitri Lisitski and B2B Fusion's Jon Russo show how a shared, person-level funnel fixes ABM's account-only gap

42:55

Forrester's Malachi Threadgill on why buying groups, not leads, should be B2B marketing's organizing principle.

45:47

Nirosha Methananda explains Buying Group Marketing and how Influ2's full-funnel campaign delivered a 581% ROI.

51:37

Marketers from Circle, Gong, and Paddle on buying groups, champions, and reaching the 95% of buyers not yet in market.

22:22

Influ2's top AE Anastasia Gaidai shows how person-based ads help sellers influence buying committees they can't reach.

32:43

Anna Tsymbalist shares Influ2's real ad examples for personalizing the buyer journey with CRM and engagement triggers.

47:51

Alex Pappas and Anna Tsymbalist dismantle the MQL model and lay out an intent-driven, account-based alternative.

34:51

Influ2's Anna Tsymbalist and Radish's Chris Willocks map buyer signals to ad strategy — and show how to get ads noticed.

47:27

Forrester's Nora Conklin and Influ2 CEO Dmitri Lisitski share survey data on why contact-level targeting makes ABM work

1:26

Influ2 ships contact-level GTM orchestration: next steps trigger on individual buyer behavior, not account scores.

59:42

Panel with LiveRamp and The Reeder on why account-level ABM fails buyers, plus Influ2's contact-level orchestration release.