Creative Relevance, Personalization & Humanization

46:00

How Cato Networks used Influ2's person-based ads to revive cold leads and turn 374 impressions into an opportunity

26:35

How One Door used person-based display ads to influence 70% of pipeline and lift branded searches 66%

18:31

Influ2's Daria Ivanova breaks down the 'New Reality' ABM campaign that delivered 581% ROI during COVID.

31:06

ProfitWell's Stephen Ngo shows how buyer-centric shows and personalized ads lifted outreach response rates 40%

51:37

Marketers from Circle, Gong, and Paddle on buying groups, champions, and reaching the 95% of buyers not yet in market.

49:21

Influ2's Anna Tsymbalist shares the automated person-based ad playbook that doubled meeting show-up rates.

32:43

Anna Tsymbalist shares Influ2's real ad examples for personalizing the buyer journey with CRM and engagement triggers.

47:23

Mason Crosby and Anna Tsymbalist share trigger-based 'activation plays' for closed-lost, missed meetings and events.

12:28

Influ2 CRO Joe McNeill on why humanization, not personalization, is the new outbound differentiator — and how allbound works.

34:51

Influ2's Anna Tsymbalist and Radish's Chris Willocks map buyer signals to ad strategy — and show how to get ads noticed.

22:38

TestFit's Laura Paciano on sunset boundaries, zero paid marketing, and pitching a new category from a rickshaw

31:06

Steve Armenti on building Twelfth Agency in 4 months and Howdy, an AI concierge that makes prospects feel seen