People, Careers & Marketing Leadership

Meet the founders and marketing leaders behind the accounts and learn how their careers, communities and businesses took shape.

8 episodes

Influ2 CEO Dmitri Lisitski on why B2B ads fail, person-based targeting, and what real buying-group data proves

Influ2 CRO Joe McNeill on why humanization, not personalization, is the new outbound differentiator — and how allbound works.

TestFit's Laura Paciano on sunset boundaries, zero paid marketing, and pitching a new category from a rickshaw

Davis Potter on why the ForgeX ABM community is free forever, its zero-strike pitching rule, and his real north star.

Ro Garza on going from TV news anchor to demand gen leader, and the on-air freeze that taught her to be herself

Mason Cosby on turning a LinkedIn phrase into Scrappy ABM: $300K in 7 weeks, a layoff, and scaling to $3.5M.

Steve Armenti on building Twelfth Agency in 4 months and Howdy, an AI concierge that makes prospects feel seen

CivilGrid's Aaron Lober on standing up ABM for utility infrastructure, listening before asserting, and why pies work