Pipeline, Outbound & Sales Enablement

Improve prospecting by warming named buyers, prioritizing engaged contacts and giving sellers relevant context for outreach.

12 episodes

31:58
Case Study
31:58
Disco Case Study: Why Person-Based Strategy is Essential with Difficult to Reach Audiences

DISCO's Keith Schrodt shares how person-based ads reached hard-to-contact attorneys and cut deal close times in half.

Case Study
6:32
Influ2 Intro to Person-Based Marketing

Toby Pannell explains person-based marketing: serving ads to named contacts and scoring their engagement for sales.

Product Guide
26:12
Mobideo Case Study | In Partnership with Marketing Envy

Mobideo's VP Marketing explains how Influ2 person-based ads plus HubSpot workflows turn clicks into warm SDR calls.

Case Study
31:06
Profitwell Case Study

ProfitWell's Stephen Ngo shows how buyer-centric shows and personalized ads lifted outreach response rates 40%

Case Study
20:30
Putting Demand Gen Powers in the SDR Team's Hands

Influ2 previews Super Cadences — SDRs launch person-based ads inside their own Salesloft/Outreach sequences.

Webinar
17:28
B2BSMX | The Missing Piece in the Revenue Marketing Engine, with Joe McNeill

Influ2 CRO Joe McNeill shows how contact-level intent tells sales who to call and what to say — with 2.25x pipeline proof.

Conference Talk
22:22
The Ad-vantage of Top Performing Enterprise AEs | B2B Rocks

Influ2's top AE Anastasia Gaidai shows how person-based ads help sellers influence buying committees they can't reach.

Conference Talk
49:21
How to Boost Meeting Attendance with Person-Based Ads | Playbook by Influ2

Influ2's Anna Tsymbalist shares the automated person-based ad playbook that doubled meeting show-up rates.

Webinar
18:25
Winning Pipeline in Today’s Market

Influ2 CRO Joe McNeill shows how to build an allbound pipeline motion when the market is demand neutral or negative.

Conference Talk
12:28
Beyond Personalization: How Humanization Drives Real Connections

Influ2 CRO Joe McNeill on why humanization, not personalization, is the new outbound differentiator — and how allbound works.

Interview or Panel
24:58
Behind the Curtain: How Sales Can Turn Influ2 Ad Engagement into Revenue

Influ2's own SDR and AE leaders reveal the internal playbook for turning contact-level ad engagement into pipeline.

Webinar
30:39
From Volume to Focus: The Path to GTM Alignment | Joe McNeill and Mike Carlson, Pavilion CRO Summit

Joe McNeill and Mike Carlson break down five friction points blocking GTM alignment — and why focus beats volume.

Conference Talk
Capabilities
Sales PrioritiesSales and Marketing Alignment Dashboard
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