Doug Madey

Director of Communications · Influ2 LinkedIn

6 episodes

29:26
Podcast
29:26
Listen more than you assert, but send the pies with Aaron Lober | People are People | Ep. 06

CivilGrid's Aaron Lober on standing up ABM for utility infrastructure, listening before asserting, and why pies work

Podcast
31:06
Swapping swag boxes for saunas sessions with Steve Armenti | People are People | Ep. 05

Steve Armenti on building Twelfth Agency in 4 months and Howdy, an AI concierge that makes prospects feel seen

Podcast
17:16
The real story behind Scrappy ABM with Mason Cosby | People are People | Ep. 04

Mason Cosby on turning a LinkedIn phrase into Scrappy ABM: $300K in 7 weeks, a layoff, and scaling to $3.5M.

Podcast
38:48
A New Hope for B2B Marketing | Forrester x Influ2

Forrester's Kelvin Gee and Influ2's Dmitri Lisitski make the case for shifting GTM from accounts to buying groups.

Webinar
27:42
Why the ForgeX community will always be free with Davis Potter | People are People | Ep.02

Davis Potter on why the ForgeX ABM community is free forever, its zero-strike pitching rule, and his real north star.

Podcast
22:38
Pitching a new category from the back of a rickshaw with Laura Paciano | People are People | ep.01

TestFit's Laura Paciano on sunset boundaries, zero paid marketing, and pitching a new category from a rickshaw

Podcast

Questions Doug Madey answered

Do you ever worry about being too referential back to Procore at your current company?

Yes — Doug avoids 'when I did this at that company' because not everything translates, and constantly citing old wins is like a 41-year-old still referencing high school baseball. You evolve as a marketer and almost start from zero each time.

Listen more than you assert, but send the pies with Aaron Lober | People are People | Ep. 0615:17

In Doug Madey's words

“I don't want to meet someone that's never been kind of laid off, pushed out, fired. Like, if you don't have that story, I don't think you've worked enough.”

The real story behind Scrappy ABM with Mason Cosby | People are People | Ep. 044:01

Capabilities
Audience ScopeNewOmnichannel OrchestrationNew
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