Webinars & Workshops

Work through buying-group strategy, campaign plays, contact-level signals and orchestration with guided examples.

12 episodes

38:48
Webinar
38:48
A New Hope for B2B Marketing | Forrester x Influ2

Forrester's Kelvin Gee and Influ2's Dmitri Lisitski make the case for shifting GTM from accounts to buying groups.

Webinar
59:42
Why GTM Orchestration Breaks Without Contact-Level Execution

Panel with LiveRamp and The Reeder on why account-level ABM fails buyers, plus Influ2's contact-level orchestration release.

Webinar
47:27
Forrester x Influ2: Contact level ABM

Forrester's Nora Conklin and Influ2 CEO Dmitri Lisitski share survey data on why contact-level targeting makes ABM work

Webinar
34:51
Buyer Signals & Ad Strategy: The New B2B Formula

Influ2's Anna Tsymbalist and Radish's Chris Willocks map buyer signals to ad strategy — and show how to get ads noticed.

Webinar
24:58
Behind the Curtain: How Sales Can Turn Influ2 Ad Engagement into Revenue

Influ2's own SDR and AE leaders reveal the internal playbook for turning contact-level ad engagement into pipeline.

Webinar
1:02:23
Account Based GTM: Turning Strategy into Action

ABM leaders share frameworks for audience selection, account tiering, sales alignment, budgeting, and stalled deals

Webinar
47:23
How to Create a Truly Coordinated Sales and Marketing Program | Scrappy ABM & Influ2

Mason Crosby and Anna Tsymbalist share trigger-based 'activation plays' for closed-lost, missed meetings and events.

Webinar
32:43
How to Automatically Personalize the Buyer's Journey with Ads | Playbook by Influ2

Anna Tsymbalist shares Influ2's real ad examples for personalizing the buyer journey with CRM and engagement triggers.

Webinar
49:21
How to Boost Meeting Attendance with Person-Based Ads | Playbook by Influ2

Influ2's Anna Tsymbalist shares the automated person-based ad playbook that doubled meeting show-up rates.

Webinar
20:30
Putting Demand Gen Powers in the SDR Team's Hands

Influ2 previews Super Cadences — SDRs launch person-based ads inside their own Salesloft/Outreach sequences.

Webinar
45:47
Webinar | Market, engage and sell to Buying Groups who want to hear from you

Nirosha Methananda explains Buying Group Marketing and how Influ2's full-funnel campaign delivered a 581% ROI.

Webinar
42:55
Influ2/Forrester webinar | Putting the buyer back into B2B with Buying Group Marketing

Forrester's Malachi Threadgill on why buying groups, not leads, should be B2B marketing's organizing principle.

Webinar
Capabilities
Audience ScopeNewOmnichannel OrchestrationNewBuyer JourneysSales PrioritiesRevenue ReportingSignal CenterNewCross-Platform Context SyncNew
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